In the last few days I've read a lot of articles about Search Engine Optimisation (SEO). Now we've entered a new year some have been making predictions, others have been reminding us of what the big trends were in 2014 and others are offering advice or introducing a service or tool.
One of the most important pages of your website is your homepage and that’s because it is the page that most people will view. It is the job of your homepage to attract visitors to the rest of your site and to convince them that your site is interesting and offers them what they are looking for.
You probably have a short list of who you regard as your direct competitors. My experience is that this is a list generally kept in the head. Sometimes it will appear in a business or project plan. The list is likely to have no relationship with the world of the web.
Internet article marketing is used to promote the business or author’s expertise, products or services online via article directories. In short, you write an interesting and read-worthy article on your chosen subject and include in that article several links back to your own website. You should include a compelling ‘Call to Action’ with one of your links enticing your prospective customers to buy your product or service. When you submit the
