Digital Marketing Strategy Services

Build A Plan To Succeed

The blunt fact is that with a plan you are more likely to get to where you want to be.  Without one you risk failing. 

By failing to prepare, you are preparing to fail. Benjamin Franklin

Investing time in the planning process is more important than producing the end plan.  You only need a good plan and not a perfect one, because plans do have to adapt to opportunities, events and discoveries.  We help our client's to set sensible and achievable objectives, then invest time in understanding how they can achieve the objectives in the shortest possible time.

Research

Validate

Plan

Reseach | Search Discovery

Researching what your online prospects are looking for, how they're looking and finding what they're seeking and in what volume is key to knowing where to invest time, effort and money.

Research is formalized curiosity. It is poking and prying with a purpose. Zora Neale Hurston

Our research skills will discover for you the scale of your online markets. Our services will reveal the financial worth of the search activity that occurs daily in relation to the products and services your business should and can be found for. Research is the foundation on which a sound plan can be created. Through research we will arm you with knowledge that will give you a competitive edge.

Validate | Competitor Analysis

It's important to focus time, effort and money where you are most likely to get return on your investment, and as quickly as possible.  In order to do this it's crucial to identify where the opportunities lie and where the competition is weak and strong.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. Philip Kotler

We'll reveal to you who your online competitors are and what their strengths and weaknesses are. Where you feature in search results remains very important and this isn't going to change in the short term. Therefore your online competitors are the sites that outrank you for the search queries you want to be found for. Our philosophy is very simple, identify where you can outrank your competitors and then set about doing so. This can only be done if you have done your homework on your competition and this is precisely what we help our client's do.

Plan | Web Strategy

Creating an effective plan is straightforward when you know where you're heading.  Armed with the results of your validated research you can build an action plan that will enable you to take achievable strides towards your objectives.

He who does not contemplate the future is destined to be overwhelmed by it. H G Wells

We will help you turn the business intelligence we've surfaced about your online markets and your competitors into a practical plan of action. No airy fairy wooly words but solid measurable steps towards you achieving what is possible, for your business.

Our experience teaches us that every business is different, largely because of where it is at a given point in time in relation to its competitors. Your business is no exception. Knowing and quantifying where you are currently (research) and where you can get to in a reasonable timeframe (validate) are big inputs to setting out how you will make progress (plan).