Research

Without research it's all a guessing game.  We hope the articles in this section of our blog help you develop your awareness and knowledge of why research is important and how it should be used to inform your web site planning, design, marketing and optimisation activities.

26 Aug

Know Who Your Online Competitors Are

Your Online Competition Is Not The Same As Your Offline Competition

You probably have a short list of who you regard as your direct competitors.  My experience is that this is a list generally kept in the head.  Sometimes it will appear in a business or project plan.  The list is likely to have no relationship with the world of the web.

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