Background
Seven Hills Crafts is an importer and retailer of American craft supplies, with a catalogue of over 8,000 items. Their primary markets are the UK and Europe.
Web Strategy
Our client's business was being held back by an aging and poorly supported eCommerce solution. We assessed need based on the short to medium term business objectives. We recommended Magento as the eCommerce framework.
Web Design
Our client wanted a new brand identity as part of renaming the business. We created the new brand styling and this informed the visual appearance of the new web site. As part of the project we also migrated all products from the old site to the new site.
At the time of considering the new site design a significant perentage of sales were coming from social media sources. Organic search represented less than 25%. In addition tablet and mobile represented more than 50%. The new site needed to work well on these devices.
Since the launch of the new site the client has experienced significant business growth. In step with this growth we have added to the site functionality and upgraded services in step with increased site visitor number and increased transactions.
Principle period of support: 2015 and ongoing.
