Background
Our client was a newly formed business, providing Non Destructive Testing (NDT) services to the petrochemical sector. Our client required a website that would support it in growing awareness of its existence and services.
Responsive Web Design
We designed, assesmbled and hosted a content management system (CMS) based website. The CMS allowed our client to add content themselves, particularly news and case studies.
Optimisation
The website was organised based on key search activity, which we researched for our client. All the pages of the website at launch were optimised for specific search queries. Content creation using the CMS was set up to support good SEO practices.
Digital Marketing
We identified and launched Pay Per Click campaigns using Google Adwords in the first three months of the web site going live. The objective of the campaigns was to grow awareness of the business. We installed and managed extended analytics tracking to identify what companies were visiting the website.
Period of support: 2014 - 2017
